Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 222 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Airlines & Airports and Theme Parks.


1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 152 other countries.

2 Adara is leading in United Arab Emirates, Qatar, Jordan, New Caledonia and 5 other countries.