Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 225 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Airlines & Airports and Theme Parks.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 149 other countries.

2 Adara is leading in United Arab Emirates, Macao, Andorra, Cuba and one other country.