1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Adara is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 17 other categories.
2
Adara is leading in Travel & Tourism, Community & Society and Law & Government.
1
IVW is leading in most countries, including Germany, China, India, Netherlands and 55 other countries.
2
Adara is leading in United States, Japan, Spain, France and 44 other countries.