Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 75 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 17 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 79 other countries.

2 Kitara Media is leading in Iran, Panama, Pakistan, Latvia and 4 other countries.