Market Share by Top Websites

1 Lijit is leading in The Entire Web.

2 Adara is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 135 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 18 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 50 other countries.

2 Lijit is leading in India, Germany, Canada, Russia and 26 other countries.