Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel & Tourism, Community & Society, Food & Drink, Sports and 13 other categories.

2 Luminate is leading in Computers Electronics & Technology, Science & Education, Hobbies & Leisure, Home & Garden and 3 other categories.

Geography

1 Adara is leading in most countries, including United States, Japan, Spain, France and 72 other countries.

2 Luminate is leading in India, Philippines, Hong Kong, Pakistan and 19 other countries.