Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind MediaMath in all market share segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Food & Drink, Shopping and 206 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 2 other categories.


1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 119 other countries.

2 Adara is leading in Qatar, Sri Lanka, Uganda, Cyprus and 3 other countries.