Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 207 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Airlines & Airports, Boating and one other category.

Geography

1 MediaMath is leading in most countries, including United States, Japan, France, United Kingdom and 132 other countries.

2 Adara is leading in United Arab Emirates, Qatar, Antigua and Barbuda, Congo and one other country.