Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 207 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 3 other categories.


1 Mediaplex is leading in most countries, including United States, United Kingdom, Germany, France and 119 other countries.

2 Adara is leading in United Arab Emirates, Singapore, Thailand, Qatar and 4 other countries.