Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 67 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Games and 36 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 63 other countries.

2 Mercent is leading in Uruguay, Ukraine, Mauritius, Finland and 32 other countries.