Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 69 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Arts & Entertainment and 56 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 79 other countries.

2 Microsoft adCenter Conversion is leading in Finland, Serbia, Bangladesh, Guyana and 3 other countries.