Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 65 other categories.

2 Microsoft adCenter Conversion is leading in Shopping, Health, Computer & Electronics, Finance and 64 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 89 other countries.

2 Microsoft adCenter Conversion is leading in Tanzania and Bhutan.