Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Shopping, Health, Computer & Electronics, Finance and 63 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 59 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 78 other countries.

2 Microsoft adCenter Conversion is leading in Kazakhstan, Armenia and Zimbabwe.