Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Computer & Electronics, Music & Audio and 67 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 65 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 90 other countries.

2 MSN Ads is leading in Montenegro.