Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 199 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 8 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, Great Britain and 149 other countries.

2 Adara is leading in Japan, United Arab Emirates, Thailand, Singapore and 19 other countries.