Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Internet & Telecom and 65 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 56 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 90 other countries.

2 OMG is leading in India, Iran, Pakistan, El Salvador and 6 other countries.