Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 92 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 44 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 76 other countries.

2 Platform161 is leading in Netherlands, Sweden, Brazil, Turkey and 17 other countries.