1
Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Platform161 is clearly lagging behind, losing to Adara in all segments.
1
Platform161 has better usage coverage in more websites categories. Including Vehicles, News & Media, Business & Consumer Services, Finance and 8 other categories.
2
Adara is leading in Travel & Tourism, Community & Society, Food & Drink, Sports and 7 other categories.
1
Adara is leading in most countries, including United States, Japan, Spain, France and 81 other countries.
2
Platform161 is leading in Netherlands, Sweden, Bulgaria, Belgium and 9 other countries.