Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind Adara in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 83 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 43 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 76 other countries.

2 Platform161 is leading in Netherlands, Sweden, Brazil, Turkey and 13 other countries.