Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adara is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Music & Audio and 106 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 34 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 55 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 20 other countries.