Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Health and 86 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 40 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 73 other countries.

2 PointRoll is leading in India, Denmark, Afghanistan, Iraq and 3 other countries.