Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adara is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 71 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, People & Society, Music & Audio and 49 other categories.

Geography

1 Adara is leading in most countries, including United States, France, United Kingdom, Russia and 84 other countries.

2 Sanoma is leading in Lithuania, Finland, Denmark, Romania and 25 other countries.