Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 63 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Newspapers, Music & Audio and 32 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 71 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 7 other countries.