Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 65 other categories.

2 Six Apart Advertising is leading in News & Media, Humor, Computer & Electronics, Technology News and 23 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 74 other countries.

2 Six Apart Advertising hasn't got a lead over Adara in any country.