Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Internet & Telecom and 100 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 48 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Russia, Spain and 82 other countries.

2 Specific Media is leading in United Kingdom, Denmark, India, Brazil and 29 other countries.