Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Shopping, Computer & Electronics and 104 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 39 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 82 other countries.

2 Specific Media is leading in Denmark, Norway, Sweden, Romania and 10 other countries.