Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 116 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 23 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, Germany and 62 other countries.

2 Specific Media is leading in United Kingdom, Denmark, Norway, Sweden and 22 other countries.