Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 SpotX is leading in Top 100K Sites.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Autos & Vehicles, Car Buying and 55 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 50 other categories.


1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 62 other countries.

2 SpotX is leading in Netherlands, Germany, Russia, Mexico and 11 other countries.