Market Share by Top Websites

1 Adara is leading in Top 10K Sites and The Entire Web.

2 SpotX is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Sports and 61 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 47 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 70 other countries.

2 SpotX is leading in Netherlands, Germany, Russia, Mexico and 13 other countries.