Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 84 other categories.

2 Total Media is leading in People & Society, Gay, Lesbian, & Bisexual, TV & Video, Business Services and 15 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 77 other countries.

2 Total Media is leading in Israel, Cyprus, Ethiopia, Bangladesh and 2 other countries.