Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 207 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Airlines & Airports, Car Rentals and one other category.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Germany and 123 other countries.

2 Adara is leading in United Arab Emirates, Qatar, Andorra, Macao and 8 other countries.