Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 205 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Airlines & Airports, Car Rentals and 2 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Germany and 126 other countries.

2 Adara is leading in United Arab Emirates, Qatar, Malta, Macao and 9 other countries.