Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adara is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 198 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 3 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 97 other countries.

2 Adara is leading in France, United Arab Emirates, Singapore, Saudi Arabia and 7 other countries.