Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to TradeDoubler in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 207 other categories.

2 Adara is leading in Accommodation & Hotels, Boating, Fish & Aquaria and Human Resources.


1 TradeDoubler is leading in most countries, including France, Italy, Sweden, Spain and 125 other countries.

2 Adara is leading in United States, United Arab Emirates, Japan, Singapore and 16 other countries.