Market Share by Top Websites

1 TradeDoubler is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to TradeDoubler in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 214 other categories.

2 Adara is leading in Accommodation & Hotels, Airlines & Airports, Boating and Business News.


1 TradeDoubler is leading in most countries, including Netherlands, France, Poland, Sweden and 160 other countries.

2 Adara is leading in United States, Thailand, Malaysia, Saudi Arabia and 13 other countries.