Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Tremor Media is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 105 other categories.

2 Tremor Media is leading in Games, Video Games, Movies, Nutrition and 8 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Great Britain, Russia and 114 other countries.

2 Tremor Media is leading in Tuvalu, Tokelau, Timor-leste and Eritrea.