Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 177 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 6 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 109 other countries.

2 Adara is leading in United Arab Emirates, Saudi Arabia, Qatar, Oman and 11 other countries.