Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adara is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Vehicles, Computers Electronics & Technology and 19 other categories.

2 Adara is leading in Travel & Tourism.

Geography

1 Turn is leading in most countries, including United States, Japan, Australia, United Kingdom and 99 other countries.

2 Adara is leading in Spain, United Arab Emirates, Denmark, Greece and 17 other countries.