Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 66 other categories.

2 Undertone Networks is leading in People & Society, News & Media, Sports, Health and 45 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, United Kingdom and 80 other countries.

2 Undertone Networks is leading in El Salvador, Eritrea, Ghana, Mozambique and 2 other countries.