Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to Adara in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 89 other categories.

2 Adara is leading in Travel, Accommodation & Hotels, Tourism, Business & Industry and 44 other categories.

Geography

1 Adara is leading in most countries, including United States, France, Spain, Germany and 73 other countries.

2 VisualDNA is leading in United Kingdom, Netherlands, Brazil, Viet Nam and 15 other countries.