1
Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Overture is clearly lagging behind, losing to Adara in all segments.
1
Yahoo Overture has better usage coverage in more websites categories. Including Computers Electronics & Technology, Food & Drink, News & Media, Arts & Entertainment and 14 other categories.
2
Adara is leading in Travel & Tourism, Community & Society, Jobs & Career, Finance and one other category.
1
Adara is leading in most countries, including United States, Spain, France, United Kingdom and 72 other countries.
2
Yahoo Overture is leading in Japan, South Korea, Philippines, China and 20 other countries.