AdBull, a proprietary division of Lexos Media, provides a contextual-based cursor advertising vehicle that allows content publishers of all sizes the ability to increase monetization up to 500% over other forms of contextual advertising; wi...
In terms of market share, AdBull is clearly lagging behind, losing to Direct Response Group in all segments.
AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Technology News and 52 other categories.
Direct Response Group is leading in Office Products.
AdBull is leading in most countries, including India, United States, Indonesia, Brazil and 7 other countries.
Direct Response Group is leading in Morocco.