Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Technology News and 44 other categories.

2 i-Behavior is leading in Shopping, Clothing, Real Estate, Food & Grocery Retailers and 10 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Italy, United Kingdom and 24 other countries.

2 AdBull is leading in India, Canada, Indonesia, Sri Lanka and 3 other countries.