Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 44 other categories.

2 i-Behavior is leading in Business & Industry, Shopping, Clothing, Law & Government and 14 other categories.

Geography

1 AdBull is leading in most countries, including India, Great Britain, Canada, Germany and 37 other countries.

2 i-Behavior is leading in Brazil, United States, Denmark, Japan and 5 other countries.