Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Technology News and 43 other categories.

2 i-Behavior is leading in Business & Industry, Shopping, Real Estate, Law & Government and 11 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Germany and 34 other countries.

2 AdBull is leading in India, Indonesia, Slovakia, Sri Lanka and one other country.