Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 43 other categories.

2 i-Behavior is leading in Business & Industry, Shopping, Law & Government, Programming and 10 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 37 other countries.

2 AdBull is leading in Sri Lanka, Bangladesh and Austria.