Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdBull is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Adult and 82 other categories.

2 AdBull is leading in Arts & Entertainment, People & Society, News & Media, Technology News and 20 other categories.


1 Next Performance is leading in most countries, including France, Brazil, Germany, Spain and 44 other countries.

2 AdBull is leading in India, Indonesia, Sri Lanka, Malaysia and one other country.