Market Share by Top Websites

1 Unister is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 47 other categories.

2 Unister is leading in Travel, Tourism and Airlines & Airports.


1 AdBull is leading in most countries, including United States, India, United Kingdom, Sri Lanka and 5 other countries.

2 Unister is leading in Germany, Austria, Switzerland and Poland.