AdBull, a proprietary division of Lexos Media, provides a contextual-based cursor advertising vehicle that allows content publishers of all sizes the ability to increase monetization up to 500% over other forms of contextual advertising; wi...
In terms of market share, AdBull is clearly lagging behind, losing to Unister in all segments.
AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 50 other categories.
Unister is leading in Travel and Airlines & Airports.
AdBull is leading in most countries, including India, United Kingdom, Canada, Australia and 40 other countries.
Unister is leading in Germany, China, Poland and Ukraine.