Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdBull is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, Business & Industry and 31 other categories.

2 AdBull is leading in People & Society, News & Media, Computer & Electronics, Software and 28 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, United States, Mexico, Italy and 56 other countries.

2 AdBull is leading in India, Sri Lanka, Indonesia and Bangladesh.