Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdBull is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, Business & Industry and 38 other categories.

2 AdBull is leading in People & Society, News & Media, Computer & Electronics, Technology News and 33 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, United States, Spain and 48 other countries.

2 AdBull is leading in India, Canada, Israel, Singapore and 15 other countries.