Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, Business & Industry and 36 other categories.

2 AdBull is leading in People & Society, News & Media, Technology News, Computer & Electronics and 34 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 52 other countries.

2 AdBull is leading in India, Indonesia, Sri Lanka, Canada and 2 other countries.