Market Share by Top Websites

1 WordStream is leading in Top 1M Sites.

2 In terms of market share, AdBull is clearly lagging behind, losing to WordStream in all segments.

Websites Categories

1 WordStream has better usage coverage in more websites categories. Including Business & Industry, Relationships & Dating, Autos & Vehicles, Health and 38 other categories.

2 AdBull is leading in Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 34 other categories.


1 WordStream is leading in most countries, including United States, United Kingdom, Australia, Bulgaria and 10 other countries.

2 AdBull is leading in India, Sri Lanka, Indonesia, Brazil and 3 other countries.