AdBull, a proprietary division of Lexos Media, provides a contextual-based cursor advertising vehicle that allows content publishers of all sizes the ability to increase monetization up to 500% over other forms of contextual advertising; wi...
In terms of market share, AdBull is clearly lagging behind, losing to XA.net in all segments.
AdBull has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Technology News, Computer & Electronics and 33 other categories.
XA.net is leading in People & Society, Food & Drink, Cooking & Recipes, Home & Garden and 27 other categories.
XA.net is leading in most countries, including United States, Canada, United Kingdom, Malaysia and 11 other countries.
AdBull is leading in India, Indonesia, Mexico, Russia and 4 other countries.