Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 92 other categories.

2 is leading in Autos & Vehicles, Car Buying, Investing, Jobs & Employment and 21 other categories.


1 AdMob is leading in most countries, including Japan, Indonesia, Italy, Russia and 63 other countries.

2 is leading in United States and Cayman Islands.