Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 112 other categories.

2 is leading in Car Buying, Publications, Books & Literature, Accommodation & Hotels and 15 other categories.


1 Integral Ad Science is leading in most countries, including United States, Germany, United Kingdom, Spain and 80 other countries.

2 is leading in Israel, Puerto Rico and Kuwait.