In terms of market share, AdBuyer.com is clearly lagging behind, losing to interclick in all segments.
AdBuyer.com has better usage coverage in more websites categories. Including Business & Industry, Shopping, Career & Education, Internet & Telecom and 46 other categories.
interclick is leading in People & Society, Arts & Entertainment, Universities & Colleges, News & Media and 28 other categories.
AdBuyer.com is leading in most countries, including United States, Canada, India, Australia and 17 other countries.
interclick is leading in Peru, Egypt, Ukraine, Serbia and 4 other countries.