In terms of market share, AdBuyer.com is clearly lagging behind, losing to Merchenta in all segments.
AdBuyer.com has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Arts & Entertainment and 66 other categories.
Merchenta is leading in Clothing, Home & Garden, Financial Management, Magazines & E-Zines and 2 other categories.
AdBuyer.com is leading in most countries, including United States, France, Israel, Canada and 17 other countries.
Merchenta is leading in United Kingdom, Jersey, Malaysia, Australia and 4 other countries.