Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ADCanopus is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Lifestyle, Science & Education and 6 other categories.

2 ADCanopus is leading in Finance, Computers Electronics & Technology, E-commerce & Shopping and Law & Government.

Geography

1 Viacom Targeting is leading in most countries, including United States, Italy, France, Brazil and 40 other countries.

2 ADCanopus is leading in India, Taiwan, Lebanon and Pakistan.