Market Share by Top Websites

1 AdCenter is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to AdCenter in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Internet & Telecom and 169 other categories.

2 AdCenter is leading in Arts & Entertainment, Movies, TV & Video, Video Games and 10 other categories.


1 AdCenter is leading in most countries, including India, France, Canada, Indonesia and 70 other countries.

2 DirectTrack is leading in United States, Brazil, Turkey, Egypt and 30 other countries.