Market Share by Top Websites

1 AdCenter is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to AdCenter in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 174 other categories.

2 AdCenter is leading in Movies, TV & Video, Video Games, Publishing & Printing and 11 other categories.


1 AdCenter is leading in most countries, including France, India, Italy, Russia and 58 other countries.

2 DirectTrack is leading in United States, Brazil, Egypt, Turkey and 41 other countries.