Market Share by Top Websites

1 AdCenter is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to AdCenter in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Internet & Telecom and 171 other categories.

2 AdCenter is leading in Arts & Entertainment, Movies, TV & Video, Video Games and 11 other categories.

Geography

1 AdCenter is leading in most countries, including United States, India, France, United Kingdom and 71 other countries.

2 DirectTrack is leading in Brazil, Egypt, Turkey, Czech Republic and 32 other countries.