Market Share by Top Websites

1 AdCenter is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to AdCenter in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 172 other categories.

2 AdCenter is leading in Movies, TV & Video, Video Games, File Sharing and 9 other categories.


1 AdCenter is leading in most countries, including France, United Kingdom, India, Indonesia and 64 other countries.

2 DirectTrack is leading in United States, Brazil, Turkey, Egypt and 37 other countries.