Market Share by Top Websites

1 AdCenter is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to AdCenter in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 174 other categories.

2 AdCenter is leading in Movies, TV & Video, Video Games, Publishing & Printing and 11 other categories.


1 AdCenter is leading in most countries, including India, France, Italy, Russia and 60 other countries.

2 DirectTrack is leading in United States, United Kingdom, Brazil, Egypt and 46 other countries.