Market Share by Top Websites

1 AdCenter is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to AdCenter in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Internet & Telecom and 172 other categories.

2 AdCenter is leading in Arts & Entertainment, Movies, TV & Video, Video Games and 12 other categories.


1 AdCenter is leading in most countries, including India, United Kingdom, France, Indonesia and 67 other countries.

2 DirectTrack is leading in United States, Brazil, Egypt, Turkey and 30 other countries.