Market Share by Top Websites

1 AdCenter is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to AdCenter in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 177 other categories.

2 AdCenter is leading in Movies, TV & Video, Video Games, Publishing & Printing and 10 other categories.


1 AdCenter is leading in most countries, including India, Italy, France, United Kingdom and 65 other countries.

2 DirectTrack is leading in United States, Brazil, Egypt, South Africa and 35 other countries.