In terms of market share, AdCentric is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Adult and 36 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 25 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Brazil, Spain and 9 other countries.
Adtegrity is leading in United States, United Kingdom, Brazil, Spain and 9 other countries.