In terms of market share, AdCentric is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Real Estate, Music & Audio and 21 other categories.
AdCentric is leading in Computer & Electronics, People & Society, Software, Internet & Telecom and 7 other categories.
Adtegrity is leading in most countries, including United States, Spain, Malaysia, France and 14 other countries.
AdCentric is leading in India, Canada, China, Indonesia and 9 other countries.