In terms of market share, AdCentric is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Adult and 35 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 24 other categories.
Adtegrity is leading in most countries, including United States, Germany, China, Taiwan and 11 other countries.
Adtegrity is leading in United States, Germany, China, Taiwan and 11 other countries.