In terms of market share, AdCentric is clearly lagging behind, losing to Adtegrity in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 40 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 26 other categories.
AdCentric is leading in most countries, including Canada, Indonesia, Russia, Japan and 15 other countries.
Adtegrity is leading in United States, India, South Africa, Israel and 11 other countries.