In terms of market share, AdCentric is clearly lagging behind, losing to Advantage Media in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 40 other categories.
Advantage Media is leading in Travel, Gambling, Government and Poker.
AdCentric is leading in most countries, including United States, France, Canada, India and 20 other countries.
Advantage Media is leading in Denmark and Norway.