In terms of market share, AdCentric is clearly lagging behind, losing to Advantage Media in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, People & Society, Software, Internet & Telecom and 13 other categories.
Advantage Media hasn't got a lead over AdCentric in any websites category.
AdCentric is leading in most countries, including United States, India, Canada, China and 13 other countries.
Advantage Media is leading in Denmark.