In terms of market share, AdCentric is clearly lagging behind, losing to Adversal in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 34 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, News & Media and 22 other categories.
AdCentric is leading in most countries, including United States, Canada, Turkey, Brazil and 14 other countries.
Adversal is leading in India, Indonesia, Spain, Bulgaria and 11 other countries.