In terms of market share, AdCentric is clearly lagging behind, losing to Adversal in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 35 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, News & Media and 23 other categories.
AdCentric is leading in most countries, including United States, France, Canada, Russia and 12 other countries.
Adversal is leading in India, Turkey, Brazil, Indonesia and 9 other countries.