In terms of market share, AdCentric is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Fashion & Modeling and 30 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 23 other categories.
AdCentric is leading in most countries, including United States, Canada, India, Indonesia and 20 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan and Ukraine.