In terms of market share, AdCentric is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 21 other categories.
AdCentric is leading in Computer & Electronics, Software, People & Society, Accommodation & Hotels and 6 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 11 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Brazil and Ukraine.