In terms of market share, AdCentric is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Business & Industry and 32 other categories.
AdCentric is leading in People & Society, Computer & Electronics, Software, Internet & Telecom and 26 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 19 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan, Ukraine and one other country.