In terms of market share, AdCentric is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 47 other categories.
AdCentric is leading in Computer & Electronics, Software and Investing.
AdCentric is leading in most countries, including United States, India, Canada, Indonesia and 12 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Netherlands, Poland and 8 other countries.