In terms of market share, AdCentric is clearly lagging behind, losing to Auditude in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
Auditude is leading in Health.
AdCentric is leading in most countries, including United States, Canada, India, Indonesia and 20 other countries.
Auditude is leading in Mexico.