In terms of market share, AdCentric is clearly lagging behind, losing to Auditude in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 42 other categories.
Auditude is leading in Movies, Pets, Fashion & Modeling and Pets & Animals.
AdCentric is leading in most countries, including United States, Canada, France, Indonesia and 20 other countries.
Auditude is leading in Germany and Malaysia.