In terms of market share, AdCentric is clearly lagging behind, losing to Auditude in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 43 other categories.
Auditude is leading in Movies, Fashion & Modeling, Pets & Animals and Pets.
AdCentric is leading in most countries, including United States, Turkey, Germany, Canada and 21 other countries.
Auditude is leading in New Zealand.