In terms of market share, AdCentric is clearly lagging behind, losing to Auditude in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Business & Industry and 10 other categories.
Auditude is leading in Arts & Entertainment, TV & Video, Pets, Cooking & Recipes and 3 other categories.
AdCentric is leading in most countries, including United States, India, Germany, Canada and 13 other countries.
Auditude is leading in New Zealand, France, Thailand and Turkey.