In terms of market share, AdCentric is clearly lagging behind, losing to Back Beat Media in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 43 other categories.
Back Beat Media hasn't got a lead over AdCentric in any websites category.
AdCentric is leading in most countries, including Canada, Indonesia, Russia, France and 12 other countries.
Back Beat Media is leading in United States and Finland.