In terms of market share, AdCentric is clearly lagging behind, losing to Banner Connect in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 29 other categories.
Banner Connect is leading in Arts & Entertainment, Games, Sports, Video Games and 23 other categories.
AdCentric is leading in most countries, including United States, Canada, Indonesia, Russia and 16 other countries.
Banner Connect is leading in United Kingdom, Pakistan, Eritrea, Algeria and 5 other countries.