In terms of market share, AdCentric is clearly lagging behind, losing to Banner Connect in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 24 other categories.
Banner Connect is leading in Arts & Entertainment, Games, Adult, Video Games and 17 other categories.
AdCentric is leading in most countries, including United States, France, India, Canada and 16 other countries.
Banner Connect is leading in United Kingdom, Netherlands, Ukraine, United Arab Emirates and one other country.