In terms of market share, AdCentric is clearly lagging behind, losing to Banner Connect in all segments.
Banner Connect has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Music & Audio, Pets & Animals and 10 other categories.
AdCentric is leading in Computer & Electronics, People & Society, Software, Internet & Telecom and 9 other categories.
AdCentric is leading in most countries, including United States, Canada, Germany, Russia and 16 other countries.
Banner Connect is leading in United Kingdom, Thailand, China, Ghana and 7 other countries.