In terms of market share, AdCentric is clearly lagging behind, losing to CONTEXTin in all segments.
AdCentric has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Software, Internet & Telecom and 35 other categories.
CONTEXTin is leading in Health, Shopping, Music & Audio, TV & Video and 16 other categories.
AdCentric is leading in most countries, including Canada, Indonesia, Russia, India and 16 other countries.
CONTEXTin is leading in United States, United Kingdom, El Salvador, Australia and 5 other countries.