In terms of market share, AdCentric is clearly lagging behind, losing to Didit in all segments.
AdCentric has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Accommodation & Hotels and 12 other categories.
Didit is leading in Business & Industry, Medicine, Marketing & Advertising, Publishing & Printing and one other category.
AdCentric is leading in most countries, including United States, Indonesia, Canada, Russia and 12 other countries.
Didit hasn't got a lead over AdCentric in any country.