Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdCentric is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Sports and 149 other categories.

2 AdCentric is leading in File Sharing and Military & Defense.

Geography

1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 120 other countries.

2 AdCentric is leading in New Caledonia.